8 Essential Elements to a Comprehensive Brand Identity



When it comes to your business – a corporate identity is a must! With that, we don’t just mean the need of a logo or watermark – there is way more to building your brand identity – everything you do, or say must reflect your brand, isn’t it? Well, here are a few essential elements to include in your comprehensive brand identity strategy.

-          First and foremost, the logo – this is of utmost importance as it helps you set the tone. While this is one way, you can also go for the logotype, which is writing your brand name in a different style which makes it stand out.
-          Next up, you need to have variations for the logo – depending the platform or surface it’s going to appear on – this will be consistent irrespective of where you place the logo – making it your own.
-          Color Palette is of equal importance so whatever you do – stick within the same colors. So while designing your logo, you need to determine what your company stands for, and accordingly set your color tone.
-          Brand fonts are equally important and help you build a unique identity. This is especially helpful when you wish to get corporate gift items made – as these can carry these unique features which stand for your brand and continue building on your brand identity.
-          Brand formatting will help you carve your niche, as you place particular items in a particular way, helping you and your brand stand out in the market.
-          When it comes to promotional gift items, make them with your branding including logo or font so that when you give out the gifts, they stand for your brand and help you reach out to more and more people.
-          Try to incorporate a standard image style, no, not the same – but a distinctive style which is very close to your brand, or the products or services you’re offering.

 


Once you have identified your brand style and guidelines, check out corporate gift items dubai from Shass Gifts, they have some amazing personalized options which can be gifted, while helping you build your brand identity.
Location: Office# 308, Al zarouni Building Al Qusais second - 334 شارع دمشق - دبي - United Arab Emirates

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