8 Essential Elements to a Comprehensive Brand Identity
When it comes to your business – a corporate identity is a must! With that, we don’t just mean the need of a logo or watermark – there is way more to building your brand identity – everything you do, or say must reflect your brand, isn’t it? Well, here are a few essential elements to include in your comprehensive brand identity strategy. - First and foremost, the logo – this is of utmost importance as it helps you set the tone. While this is one way, you can also go for the logotype, which is writing your brand name in a different style which makes it stand out. - Next up, you need to have variations for the logo – depending the platform or surface it’s going to appear on – this will be consistent irrespective of where you place the logo – making it your own. - Color Palette is of equal importance so whatever you do – stick within the same colors. So while designing your logo, you need to determine what your company stands for, and accordin